About Us

WHO ARE WE?

Cosmos Sports is a sports management company founded by Cary Kaplan and his wife Amelia.

Cosmos Sports has taken a simple maxim to ‘win the business’, and envisions having a positive and revolutionary approach to the sports industry in Canada, and ultimately significantly impacting the business of sports for the better across the nation.
 

With the fundamental cornerstones being integrity, work ethic, positive attitude, teamwork, leadership and creativity, Cosmos Sports is a results driven, proactive organization.

Our stakeholders include fans, teams, job seekers, corporations, leagues, and athletes.

WHY TRY?

Besides Amelia and myself, Director of Business Operations Scott Mosey and our entire staff have made a strong commitment to the ongoing success of Cosmos Sports.

We have done so for a variety of reasons:

• Because our love of sports is so strong and rather than working in an industry that we are not passionate for, we aspire to enjoy the 33% of our life that we will spend in the office.




• Because the industry needs help. Unlike the computer industry, the packaged goods business, the banks, insurance companies, or other, the sports management industry remains a very young business. Often times the business of sports is neglected in an all out effort to win, and as a result the majority of sports organizations continue to lose money. We are hoping to solve this problem.




• To help people. Fans should be able to expect great customer service and tremendous value at sporting events. Employers who want sports minded employees, should be able to find them. Athletes with great promise and athletic ability should be able to reach their potential through professional tryouts or scholarships. Those fortunate enough to own pro sports teams, should be given the opportunity to do so and do so successfully. Cosmos Sports can act as a liaison to help make these concepts become a reality.




• Demand. There is a vacuum of companies that are assisting the various stakeholders associated with sports, particularly in Canada.




• Capacity. We’re very good. I have 10 years of sports management experience, our combined staff has over 50 years of sports experience and 100 years of sales experience. We think we can make a fundamental difference.
   

WHO DO WE HELP: OUR COSMOS

Fans

The old adage is very true. In the battle between owners and players, fans are often the forgotten party. The reality, as Sam Walton, founder of Wal-Mart, maintained, “we all work for our customers, they can have all us fired by shopping somewhere else”. Similarly, fans ultimately control the destiny of the sports industry.
 

Cosmos Sports works with fans in a variety of ways. Firstly, we work with teams to help them sell more tickets. The largest source of revenue for every major sports team in Canada, is gate receipts.
 

Cosmos Sports through our strategic planning and ticket sales optimization training program, has trained over 200 teams, in numerous leagues including: CFL, CHL, CSL, ECHL, AHL, UHL, SPHL, NAHL, AFL, CBA, NBDL, NBL, CanAm, AmAssoc, PCL, FSL and others.

One of the key ingredients in our program is to educate sports teams, league and associations on the needs and relevance of the fans. Without fans, there are no teams and no leagues.

Athletes

Cosmos Sports presently represents over 50 athletes from throughout North America and from a variety of sports backgrounds. Our unique 15 point program designed and implemented by our Director of Athlete Management, Scott Mosey, is unique to the industry.
 

Unlike agents, we don’t promise contracts. Rather, we make our best efforts to maximize the opportunity for athletes to receive athletic scholarships or achieve professional tryouts.
 

Through a comprehensive package providing everything from athlete profiles and CD Roms, to pro scouting and liaisons with coaches, the Cosmos Sports Athlete Management division is committed to providing an ethical, effective and powerful opportunity for those with a potential in the sporting world.

Teams

Professional sports teams play two games. One on the field, court, or ice and one in the front office. While the players are generally surrounded with a strong coaching staff, a significant scouting staff, trainers, equipment managers, and relatively good resources, those behind the scenes are often taken for granted.

The McDonalds, Nike’s, Coca-Cola’s and Gillette’s of the world understand that developing a strong product, while essential, is only one component of building a successful brand. McDonald’s does not sell the most hamburgers, because they taste the best, they sell them because of effective sales and marketing programs. Gillette does not sell the most razors because they provide the closest shave, they sell the most because their sales and marketing strategy has built such a powerful brand, that people feel good about using Gillette products.
 

In sports however, there is often an inappropriate over-emphasis on product, a ‘winning team’. While the perception is that a winner draws fans, the reality is that a ‘buzz’ draws fans.

Sports Organizations

The Sports industry is a multi billion dollar business. And while many think of sports in terms of teams and players, the governing bodies, the university athletic programs, the retail sports industry, the governing bodies, the leagues, the camps, clinics, academies, and the thousands of other stakeholders associated with sports, are a vital part of the infrastructure that fuels the industry.

Cosmos Sports has worked, and continues to work with a number of leagues, associations and sports properties in an effort to maximize revenues through brand building, strategic planning, and engaging with their respective fanbase.
 

Specifically, Cosmos Sports specializes in education, recruitment, branding, innovation and implementation to assist our partners in being more successful.

Job Seekers

We have created several unique vehicles for those aspiring to work in sports.

First, we have proudly run three successful Sports Careers Conferences. With speakers from over 50 sports organizations such as Maple Leaf Sports and Entertainment, the Toronto Blue Jays and Nike Canada; celebrities such as Elliotte Freidman, Jerry Howarth, Doug Farraway, and Martine Gaillard; and industry pioneers such as IMG Canada, Trojan One and Right to Play, Cosmos Sports has had over 200 attendees learn about the business, and in many cases begin their respective careers in sports as a result of our event.
 

Secondly, on June 1, 2004 Cosmos Sports launched the only all sports job website in Canada, www.cosmossportsjobs.com. In just over a year, we have attracted over 8,000 job seekers and over 10 Million hits to the site. The objective of cosmossportsjobs.com is to become the number one site for those who wish to have a career in sports.

In 2006, we moved our division further forward with the introduction of a Sports Management Academy whereby individuals could experience a once in lifetime roundtable network session with leaders of the sports industry. Speakers in the SMA series included Dick Pound, Ketih Pelley, Brad Watters, IMG's Glenn Young, and MLSE's Jim Edmands and Mardi Walker.

In 2007, the Cosmos Sports Institute was launched allowing students to gain a high level two week training session and then be guaranteed a job with a leading sports organization following the training.