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Testimonials
Revenue Generation Training
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"Cosmos Sports
ticket sales training session in Wichita was so
effective that during the 2006 season we increased
our revenues by 300% and our attendance by 43% as a
result of implementing their ideas. I would strongly
recommend that every team hire Cary Kaplan and
Cosmos Sports immediately".
Chris Presson
General Manager
2006 CHL Executive of the Year
Wichita Thunder
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"Our goal here is to increase new season ticket
holder base, and there is little doubt that Cary has
given us the knowledge, strategies, and tools to do just
that...Our ownership group was very happy with this
investment into Cary for our staff, and we would highly
recommend Cary to any team…regardless of experience of
the sales staff. We have worked with a number of “ticket
trainers” in the past, but Cary far surpassed any of the
others."
Donald Thompson
Vice President of Sales
Laredo Bucks Hockey Club
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“Operating two hockey teams at
different levels within the same city presents a
wide array of challenges. Cary provided insightful,
innovative and compelling ideas to approach the
world of ticket sales. One week after spending some
time with Cary we have implemented several new ideas
as we venture to break away from the traditional
model of ticket selling.”
Mike Franco
Manager of Sales
Calgary Flames Hockey Club
Calagary Hitmen Hockey Club
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"Cary brings a fresh perspective to sports sales and
addressing the challenges of the position. His training
on refocusing staff can easily transfer into incremental
sales and attention to customer service will keep those
customers returning. The value returned on the time
spent will pay many times over".
Tom Garrity,
Senior Vice President - Sales
Bill Goren, Senior Director of Ticket Sales
Houston Astros
MLB |
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We found the
training very educational and will be useful moving
forward. There are a number of programs Cary
discussed that we will implement in the near future that
can positively affect our bottom line. Cary's
approach and experience within the industry allowed our
entire staff to learn a lot about success within the
ticketing world. I would recommend this to other NHL
teams, especially those with multiple brands and teams.
Scott
Murray
Director
of Ticket Sales and Fan Experience
Edmonton
Oilers Hockey Club"
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"Cary Kaplan did a great job with his presentation
to the Bandits. His methods and approaches are very
simple, but are often things overlooked, and we feel by
implementing just a few of them, we will have our best
season yet. The conference has excited our staff and
we're all ready to get to work putting some of the
things we learned to use."
Aaron M. Moore
General Manager
Chicago Bandits
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“The training session with Cary was tremendous. Not
only did it re-energize and motivate our entire staff,
but it also provided us with a number of great
revenue-generating ideas which we can’t wait to
implement here in Halifax.”
Brian Urquhart
Vice President, Business Operations
Halifax Mooseheads Hockey Club
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“[Cary] went to work laying out numerous ways to put a
spin on selling tickets that we had not thought of …
[we] all went away enriched and empowered, as well as
inspired by what we had learned.”
Dan MacLeith
Chief Operating Officer
Orange County Flyers (Golden Baseball League)
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“Out of all the great
aspects of Cary’s training, the best is that he
challenges an industry that’s used to thinking, ‘Why
should I do that?’ and forces you to think ‘Why not? He
challenges you to be the best.”
Brett Zalaski
Director of Ticket Sales
Boston Blazers |
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"Your workshop/seminar
was extremely helpful in providing a quick lesson on the
business of tickets sales, sponsorship/advertising, and
many excellent ideas for increasing profits. Our staff
varied in experience and knowledge, but everyone was
able to walk away with something new to implement in
their jobs to help us be more successful as a team."
Jolain Foster
Senior Vice
President of Operations
Rochester Americans
& Knighthawks
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“… I believe we will see an increase in our ticket sales because of this
Training Session and would recommend it to anyone who is
in the ticket selling business.”
Paul MacDonald
President
Cape Breton Screaming Eagles
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"It
was the best ticket training presentation that I've seen
because it really made you think about how you do your
business. I think every organization could take a
number of things from Cary's presentation and make their
operation better."
Elden
Moberg
Assistant General Manager/Director of Operations
Swift
Current Broncos |
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"The ticket optimization session
was right on the mark! We had several agencies and
franchises from Halifax in attendance and everyone
took away strategies to improve our individual
businesses and collectively advance the offerings
for customers of both major sports and entertainment
events and franchises in our city."
Grant MacDonald
General Manager
Events Halifax
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"Cary Kaplan’s presentation,
content, and industry perspective is second to none!
He’s worked in the trenches and knows how to get
results. Our sales team can’t wait to put his advice
to the test”.
Greg Treble
Director of Business Operations
Edmonton Eskimo Football Club |
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“Cary’s
presentation was outstanding. He provided many
ideas that were unique but simple enough that teams
could apply them to their business models right away.
I had numerous team representatives comment how
beneficial they felt the presentation was and how they
believed that the concepts that were brought forward
could help their business operations.”
Ian Ellis
Director of Marketing and Special
Events
Ontario Hockey League
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“…We are more than ever looking
to the future and ready to face the challenges of our
market.
We recommend this training to all
teams who wish to breathe new life into their ticket
sales (season and individual) and their marketing
approach. The whole staff of the Montreal Juniors Hockey
Club has benefited from this enriching experience.”
Martin Routhier
President
Montreal
Junior Hockey Club
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"Cary captured my attention in the first five
minutes and kept it for the length of the
presentation. Not only did he have some great ideas
on both service and sales when it came to tickets,
he was able to demonstrate effective ways of meeting
the challenge that we, as clubs face throughout the
season. As Cary pointed out, marketing is a product
of sales and we, as teams and marketers should
always have pride in our product."
Rick Dillabough
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"Great ‘selling’ ideas
from Cosmos Sports! I highly recommend the ‘Cosmos
Solution’ to any sports organization large or small if
they want to grow revenues".
Steve
Mazurak
VP, Sales and Marketing
Saskatchewan Roughriders
Football Club |
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"I would strongly
recommend Cosmos Sports' training for any major league
sports organization looking to maximize revenues and
impact the bottom line. The training session is a great
investment for every franchise."
Jerry
Maslowsky
VP, Marketing
Winnipeg Blue Bombers
Football Club |
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The Kalamazoo Wings
have benefited tremendously from our training session
with Cosmo Sports. The implementation of our players
calling our Season ticket holders has been a huge
success. The feedback we have received and the smiles
the season ticket holders have shared have been
outstanding. Guess what…even the players have enjoyed it
and bought in to the concept.
We also implemented
the 30 day back money guarantee with our final push for
Season tickets and were able to add several new season
tickets.
Paul L. Pickard
VP/General Manager
Wings Stadium/Kalamazoo Wings |
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Last winter
Cary came to Gary to give a seminar to our staff on
different ways we could increase ticket sales for the
upcoming season. Cary was insightful and really opened
the eyes of most of our staff members on simple ways to
increase these sales. As a result we have enjoyed our
biggest year-to-year increase in attendance during our
five-year history. Cary and Cosmos Sports had a lot to
do with that.
I would recommend
Cary and Cosmos Sports to any sports organization that
is looking to push their staff into thinking in a
different way about how to sell tickets. He helped us
and I am sure he could help other organizations as well.
Roger
Wexelberg
Vice President/General Manager
Gary RailCats Baseball Club |
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"Cary
Kaplan's presentation was inspiring and captivating. Any
professional sports organization, with the
implementation of his concepts, would surely see a
significant increase in ticket sales, and therefore,
revenue".
Jason
Fleming
Vice-President of Communications
Fayetteville Fire Antz
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"As an
organization, we felt the material covered by Cary was
very beneficial as a managerial tool. We plan to use a
number of his concepts as we finalize our overall sales
and marketing strategies for this year, and moving into
the future".
Andrew
Stuebner
Executive Vice President
Fresno Grizzlies |
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"Cosmos Sports' one
day seminar was an excellent opportunity for our staff
to take a look at how we did things and get people
motivated for the upcoming year. We plan on using the
notes and discussions from that day as a reference point
all throughout the next season".
Mike Schline
General Manager
New Orleans Zephyrs Baseball (AAA)
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"Cary shows you how
you should be running your organization. If you get his
training your inaugural year, you will not fall into the
traps other teams do. I think it is an advantage because
we can do it right the first time versus having to
change things with risk of upsetting season seat holders
down the road".
Nathan Reilly
Director of Ticket Sales
Rocky Mountain Rage Hockey
Colorado 14ers Basketball
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"Oklahoma
City and Wichita had Cary Kaplan in Town on Wednesday
for a one-day sales event. I highly recommend all teams
utilize his skills prior to the start of the season. His
presentation keyed in all the facets of ticket sales for
every people employee within the organization - from the
intern all the way to the owner".
Brad Lund
President
Oklahoma City Blazers |
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"I've been a
part of dozens of seminars over the years in my printing
business and I can say that Cosmos Sports was the most
productive I've ever attended...we believe that we will
sell more than ever as a direct result of spending last
Wednesday with Cary Kaplan".
Keith
Jeffries
President
Huntsville Havoc/HSV Sports
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"Just a quick
note to you all about Cary Kaplan and Cosmos Sports. The
seminar was super! In fact, just one of his ideas will
generate enough revenue to cover our cost of the
seminar. It was truly worth the time and resources we
allocated toward the event. If you are thinking about
it? I highly recommend doing it".
Scott
Myers
President/General Manager
Birmingham Steeldogs
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"I wanted to
let you know that for the investment, the effort was
well worth it. It was especially helpful to our interns
and new staff as an introduction to both how we have
done things and where we can improve".
Rob
Rabenecker
General Manager
Palm Beach Cardinals and Jupiter Hammerheads
2005 Florida State League
Champion |
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"I want to thank you
for taking to the time to do work with the CHL teams on
the ticket sales conference calls. You have no idea how
much I learned from you and the other teams this year.
You were so helpful that we were able to double our
group sales this year. Thank you so much! I really look
forward to meeting you in Phoenix this June."
Amy Evans
Director of Marketing
Tulsa Oilers |
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"We really
enjoyed Mr.Kaplan’s presentation. We have already
implemented some of his "tips" and have tripled our call
backs from potential customers! Thanks again for all of
your helpful ideas!"
Sheri
Venters
Director of Finance
Augusta Lynx - ECHL |
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"I thought
that you were by far the best speaker in the ECHL
Marketing Meeting last week and really appreciate your
comments. I look forward to talking to you more".
Christopher Cummings
Managing Partner
Fresno Falcons - ECHL |
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"Thanks Cary
your info was great. I must tell you that we are
implementing many of your ideas and giving a monthly
installment option as well. I also want to say that I
have been through two years of other sales training
camps and wanted to tell you that in the brief time that
you spoke I got many more great ideas than in that
time".
Doug
Nelson
Director of Marketing and Ticket Sales
Johnstown Chiefs - ECHL
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“Cary offers a unique perspective
to sales and service in the sports industry and we can
definitely see the value in his ideas. The results his
techniques can bring for a staff make his session well
worth the time we spent with him.”
Rob Zuer
Manager - Ticket Sales
Houston Rockets |
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Career Management |
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" As a result of engaging Cosmos Sports in the
hiring process, we had the opportunity to interview many
qualified candidates and ultimately hired one of them. I
will recommend Cosmos Sports services to other Major
League Soccer teams and sports organizations."
David Cope
SVP, Business Development
D.C. United
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“After exhausting all of our efforts and resources
locally, we partnered with Cosmos Sports and within a
short matter of time, we received several qualified
candidates. Shortly thereafter we found a Top-Level
candidate for the position. Cosmos Sports provided a
simple and effortless hiring process along with bringing
their vast knowledge of the ticket industry into the job
search. We are very pleased with the results and
recommend Cosmos Sports to any sport business looking to
alleviate the work load caused by the hiring process.”
Justin Hart
Assistant GM / Director of Ticket Sales
Corpus Christi Sharks (AF2)
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"Vision retained Cosmos Sports to make certain that
we would receive the most qualified candidates for our
executive position. They are simply the best executive
search firm in the sports industry."
Scott McPherson
Director, Sales and Marketing
Vision I Co.
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...”They understood our needs and objectives and
provided our Council with a wide range of quality
candidates. From start to finish we are extremely
pleased with the process and end result.”...
Martin Vieira
Regional Development Manager
ICC Americas “Catch the spirit...100 years of Cricket” |
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“...our initial discussion sold us on the value of
Cosmos’ services...we increased the responses to 19
candidates from which we short listed 4 individuals to
interview...I will recommend Cosmos’ services to other
sports organizations.”
Gord Ruffo
Past President
BC Water Polo Association
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"I needed an immediate candidate and did not have
the time to go through the interview process. Cosmos
Sports provided a top level candidate. The return on
investment was tremendous and I am excited about the
future of our training facility."
Dave Gagner
Owner
Power Play Training Centre |
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“I didn’t
believe that these positions could be filled. Cosmos
Sports has exceeded my expectations, providing our
organization with two qualified executives. There is no
way another firm could have provided a better service.”
Terry Britton
CFO
Calgary Roughnecks
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“…Cosmos Sports’ expertise and ability to screen and
provide multiple elite candidates within the time
requested made our searches effortless. It is simply the
best placement service that we have ever seen in the
sports industry; and we give it our highest
recommendation.”
Johnny Mouradian
President
San Jose Stealth |
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“...Within
10 days of retaining Cosmos Sports, they had us a top 15
list that we could not have compiled on our own. They
were thorough during the process, and delivered us an A
level candidate within the time period requested. We
highly recommend their service...”
Brad Lund
Chief
Executive Officer
Oklahoma
City Blazers |
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“...In our
efforts to find a Director of Ticket Sales, Cosmos
Sports provided
our
organization with a top-level employee. We highly
recommend their service...”
John
Beckelhymer
President
Laredo
Bucks
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"The Toronto Argonauts
retained Cosmos Sports to recruit our Director of Ticket
Sales their knowledge of the ticket industry is
un-matched and certainly enhanced their ability to find
quality candidates. They provided a full service
approach including pre-screening, interviewing and
evaluating all candidates and the end result was we were
able to hire an excellent employee. We would strongly
recommend their service to all other teams and sports
organizations".
Keith Pelley
President and CEO
Toronto Argonauts Football Club, CFL
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“Building a
professional, experienced and knowledgeable corporate
partnership staff is of paramount importance as we seek
to deliver upon the ambitious expectations of Grey Cup
2007 in Toronto. Cosmos Sports was a key strategic
partner in screening qualified candidates and providing
recommendations to the committee that ultimately
resulted in several positive hires. We thank Cosmos for
their commitment and support and look forward to
utilizing their services again in the future”.
Matt
Afinec
Director, Partnerships & Hospitality
Grey Cup 2007 |
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“Recently I
used Cosmos Sports executive search to find a Sr Manager
for our ticket department. I was very pleased with the
ease of process and the candidates that were presented
to me. They did a great job of understanding the
specific needs I had and the type of person I thought
would be a good fit".
Paul Fruitman
Director of Ticket Sales
Toronto Argonauts Football Club, CFL
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"When looking
for account executives or sales reps, we found Cosmos
Sports to be a great resource. Cosmos has provided the
Toronto Blue Jays with top candidates, and has saved us
considerable time in the screening and interviewing
process. We strongly recommend their service".
Jason
Diplock
Vice President, Ticket Sales and service
Toronto Blue Jays Baseball Club
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"Tennis
Canada was very pleased with the response we had from
posting with Cosmos Sports. We were impressed more so
with the quality of the respondents (with sport
experience) than the overall quantity of replies. We
will definitely choose to post with you again for other
employment opportunities that may arise".
Terri
MacDonnell
Corporate Sales Coordinator
Tennis Canada
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