By David Dasilva | December 6, 2024
Cosmos Sports & Entertainment is proud to announce its role in securing a three-year partnership between U SPORTS, the national governing body for university sport in Canada, and BioSteel, a Canadian leader in high-performance hydration products . This collaboration brings BioSteel’s trusted sports drinks and hydration products directly to U SPORTS athletes and events, enhancing their performance with premium, Canadian-made products.
Pierre Arsenault, CEO of U SPORTS, expressed his enthusiasm for the partnership:
“We are pleased to welcome BioSteel as our Official Hydration Partner. “BioSteel’s commitment to excellence aligns seamlessly with our mission to support Canadian university athletes. Together, we’re excited to provide student-athletes with the hydration resources they need to reach new levels of success.”
Along with becoming the “Official Hydration Partner” of U Sports, BioSteel has also been named the title sponsor for both the 2025 U SPORTS University Cup hosted by the University of Ottawa and the 2025 U SPORTS Track and Field Championships hosted by the University of Windsor.
This announcement marks another milestone in Cosmos’s ongoing partnership with U SPORTS. Earlier this year, the agency facilitated a multi-year agreement between U SPORTS and PepsiCo Foods Canada, showcasing its expertise in aligning corporate partners with the vibrant university sports ecosystem.
And for any additional information about Cosmos Sports & Entertainment services including ticket sales, corporate sponsorship, marketing, and digital media, please call 905-569-9840 or visit www.cosmossports.com.
About U SPORTS
U SPORTS is the national brand for university sports in Canada. Every year, over 20,000 student-athletes and 700 coaches from 56 universities compete for national championships in 21 sports. U SPORTS also provides opportunities for leadership development and community engagement through sport.
About BioSteel
BioSteel is a Canadian leader in high-performance sports hydration products, known for its commitment to clean, healthy hydration. Founded on the principles of transparency and sustainability, BioSteel offers a range of premium products free from artificial flavors, colors, and preservatives. Trusted by athletes at all levels, BioSteel is dedicated to supporting performance and recovery through superior hydration solutions.
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