By David Dasilva | April 3, 2025
Cosmos Sports & Entertainment has renewed its partnership with Milton Magic FC for another year, extending a collaboration that has consistently delivered growth for the club. Since 2023, Cosmos has been at the forefront of Milton Magic FC’s marketing efforts, developing a cohesive brand identity and implementing a robust marketing strategy that has touched every aspect of the club’s operations.
Cosmos led the club’s transformation by rebranding Milton Magic FC with a new name, logo, and visual identity, establishing a polished and professional image across all marketing channels. That work laid the foundation for a series of successful marketing campaigns that increased registrations for all of the clubs programs and improved retention rates. The introduction of engaging content franchises on social media such as Player of the Week and the Alumni Spotlight helped Milton Magic FC double its Instagram following from just over 3,000 in 2023 to 6,600 in 2025.
From promoting special camps like the International Camp with Coach Bollini and the Ternana and Verona Camps to preparing for the SS Lazio March Break Camp, Cosmos consistently demonstrated agility and creativity by producing high-quality marketing materials with tight turnarounds. The creation of a new merchandise shop and exclusive designs added another dimension to the club’s branding efforts.
In late 2023, Cosmos rebuilt Milton Magic FC’s website, enhancing user experience and integrating SEO best practices to improve organic visibility. Cosmos has ensured that the club’s online presence remains fresh and relevant.
The renewal of this partnership is a testament to the success of the past two years. Program registrations have increased year-over-year, the club’s brand perception has strengthened, and engagement within the community has never been higher.
Milton Magic FC President Phil Ionadi expressed his enthusiasm about continuing the collaboration:
“Milton Magic FC is proud to continue our partnership with Cosmos Sports in 2025 as we build on the success of 2024. This past year was a tremendous achievement for both our club and Cosmos Sports, and we look forward to another exciting year of growth, community engagement, and excellence on and off the field.”
Cosmos Sports President Cary Kaplan reflected on the partnership’s impact and expressed optimism for the future:
“Working with Milton Magic FC over the last two years has been a rewarding experience for our team. From rebranding the club to developing creative marketing strategies, we’ve seen tremendous growth and engagement within their community. We’re excited to continue this partnership in 2025 and help the club reach even greater heights.”
Cosmos Sports & Entertainment looks forward to building on the progress made over the last two years, with new initiatives planned to further elevate Milton Magic FC’s profile and strengthen its ties to the community.
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