By David Dasilva | April 11, 2025
2025 is shaping up to be a banner year for U SPORTS, the national governing body for university sport in Canada, with major championships showcasing the talent and dedication of Canadian university athletes across the nation. From record-breaking moments on the ice to the historic 60th Vanier Cup, U SPORTS continues to elevate its presence on the national stage.
The 60th Vanier Cup, Canada’s most prestigious university football championship, is set to take place on November 22, 2025, at Mosaic Stadium in Regina, Saskatchewan—marking the first time Regina will host the Vanier Cup and only the third time it will be held in Western Canada. Adding to the significance, the event will coincide with the University of Regina’s 50th anniversary, celebrating both academic and athletic excellence. With its passionate football culture and enthusiastic fanbase, Saskatchewan is primed to deliver a Vanier Cup experience like no other.
This exciting year for U SPORTS has already seen incredible achievements, most recently highlighted by the 2025 U SPORTS Men’s Hockey Championship. Hosted at The Arena at TD Place in Ottawa, the tournament ended with the hosting Ottawa Gee-Gees making history by capturing their first-ever University Cup title. This tournament also featured a record-setting game where the Toronto Metropolitan University (TMU) Bold defeated the Mount Royal Cougars in the longest match in U SPORTS men’s hockey history, spanning five overtimes.
U SPORTS continues to elevate its championships and student-athletes on the national stage. As part of this mission, U SPORTS has renewed its partnership with Cosmos Sports & Entertainment for sponsorship sales through to 2026. This renewal ensures Cosmos Sports & Entertainment’s involvement in enhancing the profile of Canadian university sports across various championships, including the Vanier Cup, University Cup, and other marquee events. In 2024, Cosmos Sports facilitated partnerships with BioSteel and PepsiCo Foods Canada for U SPORTS, demonstrating their commitment to connecting corporate partners with the dynamic world of Canadian university athletics.
“U SPORTS is pleased to continue its work with Cosmos as we build and expand our portfolio of partners who have interest in elevating the story of Canadian student-athletes. University sport in Canada has a profound impact in communities right across the country and we’re excited to align with partners who can help us celebrate these great success stories,” said Pierre Arsenault, CEO of U SPORTS.
Cary Kaplan, President of Cosmos Sports & Entertainment, echoed this excitement.
“We are thrilled to extend our relationship with U SPORTS and contribute to the growth and success of marquee events including thr Vanier Cup, the University Cup, and Canadian university athletics as a whole. The 60th Vanier Cup in Regina is a landmark event, and we’re excited to leverage our expertise to bring on board partners who share all our passion for Canadian university athletics.”
U SPORTS continues to showcase the best of Canadian university athletics, with championships across multiple sports captivating audiences nationwide. As U SPORTS expands its profile and builds new partnerships, there are exciting opportunities for brands looking to align with excellence in Canadian university sport. For organizations interested in partnering with U SPORTS and supporting the next generation of Canadian student-athletes, contact Mitchell Dumouchelle at mdumouchelle@cosmossports.com to learn more about sponsorship opportunities.
To learn more about Cosmos’ franchise sales services, visit cosmossports.com/sports-franchise-consulting/.
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