Georgia Swarm

Georgia Swarm – From Awareness to Attendance

Cosmos Sports & Entertainment
July 9, 2026

About the Georgia Swarm

The Georgia Swarm is a professional indoor lacrosse team, competing in the NLL. The franchise was founded in 2015 after relocating from Minnesota and plays its home games at the 13,000-seat Gas South Arena, located roughly 30 minutes outside of Atlanta.  franchise wrapped up a highly successful season in the National Lacrosse League, finishing with a 12-6 record and an appearance in the 2026 NLL Semifinals before falling to the Halifax Thunderbirds.

The Challenge

The Georgia Swarm were focused on generating new business and expanding their reach within the local community of Georgia and the surrounding areas. The team wanted to enhance its connection with new groups, organizations, and fans who may not have previously attended Swarm games.

A major priority was finding ways to bring more people into the arena and introduce them to the excitement of the NLL experience. To do this effectively, the Swarm needed a stronger outreach strategy that could build awareness, create new relationships, and turn interest into ticket sales.

The Solution

With Cosmos’ experience working across the National Lacrosse League, Cosmos Sports & Entertainment supported the Swarm by prospecting and communicating directly with local groups, businesses, and community organizations.

This strategy focused on creating meaningful touchpoints throughout the local area, introducing new fans to the Swarm, and positioning games as an exciting group outing opportunity. As a result, Cosmos helped the Swarm build stronger connections in the market while generating new group sales opportunities.

The Results

Cosmos Sports exceeded expectations, delivering outstanding results for the Georgia Swarm, including:

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