Steffen
Yeates

Steffen is a professional soccer player and a Commerce student at York University, whose lifelong dedication to sport has shaped both his career and academic pursuits. Born with a competitive spirit and an innate drive for excellence, Steffen quickly rose through the ranks of youth soccer, eventually earning his place as a professional athlete. His firsthand experience in the world of high-performance sports gives him a unique perspective that few can match—an insider’s understanding of what it takes to build, sustain, and market athletic excellence.

Throughout his athletic journey, Steffen developed a deep appreciation for the broader business ecosystem that supports and drives professional sport. That curiosity led him to pursue a degree in Commerce, where he combines classroom knowledge with real-world experience gained from both the pitch and the boardroom. Furthermore, Steffen’s decision to work in sports, comes for the obvious love and dedication to the industry, but also stems from his belief that strategic partnerships are the lifeblood of modern athletics. Having witnessed the power of brand alignment and storytelling from an athlete’s point of view, he is passionate about helping organizations create meaningful connections between fans, teams, and sponsors.

At Cosmos, Steffen will be working in the Sponsorship Department, where he will support the development, execution, and management of brand partnerships. Drawing from his experience as a professional athlete, Steffen brings a player’s perspective to partnership strategy, ensuring that every collaboration feels authentic, engaging, and mutually beneficial.

Fun Facts:

FAVOURITE MOVIE: The Blind Side, Harry Potter

FAVOURITE TV SHOWS: The Sopranos, The Office

FAVOURITE SPORTS/TEAMS: Sports: Soccer, Basketball, Football, Golf, F1 Team: Chelsea FC

FAVOURITE FOOD: Burgers & Fries

NICKNAME(S): Yeates

FAVOURITE ANIMAL: Wolf

FAVOURITE MUSIC: Hip Hop/Rap

FAVOURITE ARTIST: Drake, The Weeknd, Dave, Lil Baby

FAVOURITE BOOK: Rich Dad Poor Dad

MY HOBBIES: Simulation Racing, Golf, Fashion Design

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