Cosmos Sports & Entertainment
October 3, 2024
Rugby Canada is the national governing body for rugby union in Canada, supporting the growth of the sport from grassroots participation to major international events. With large-scale matches and events drawing tens of thousands of fans, Rugby Canada requires strong sales support, customer service, and group ticket coordination to maximize attendance and revenue.
Cosmos Sports & Entertainment has worked with Rugby Canada for five years, helping support ticketing, inbound sales, group sales, and customer communication for major events.
Rugby Canada was preparing for a major event expected to attract approximately 60,000 people, but the organization did not have a dedicated inbound sales team in place to manage the volume of requests.
With no internal team focused specifically on group inquiries, seat changes, new sales, and customer support, there was a risk of missed revenue opportunities and a slower experience for fans and groups looking to attend the event.
Rugby Canada needed additional support to manage inbound demand, respond to ticketing questions, assist with group orders, and ensure every sales opportunity was properly handled leading up to the event.
Cosmos Sports & Entertainment stepped in to help alleviate pressure on Rugby Canada’s internal team by managing inbound sales inquiries and supporting all ticket-related communication.
Cosmos helped handle group requests, seat changes, new sales opportunities, and general customer inquiries, ensuring that fans and organizations received timely support throughout the sales process.
By taking ownership of inbound sales activity, Cosmos helped Rugby Canada create a smoother ticket-buying experience while also identifying opportunities to generate additional revenue for the event.
Cosmos Sports helped Rugby Canada generate consistent ticket revenue across multiple years of working together, including:
If you’re interested in sports marketing, ticket sales, and event strategies, Cosmos Sports & Entertainment is here to guide you through every step of the process. Contact us today to explore opportunities or start your journey.
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