With over two decades of experience in sports and entertainment marketing, he specializes in combining data intelligence, digital strategy, and creative execution to grow audiences, drive revenue, and elevate brands.
As Director of Marketing at Cosmos Sports & Entertainment, he has led innovative campaigns that blend performance marketing with fan insights to maximize ticket sales, sponsorship ROI, and overall brand engagement. His experience spans a wide range of sports, including professional hockey, soccer, basketball, football, rugby, cricket, figure skating, and grassroots soccer, working with more than 20 major sports organizations and contributing to millions in generated revenue.
In addition to his leadership, he currently oversees marketing initiatives for organizations such as Milton Youth Soccer Club, K1 Speed St. Catharines, Caleb Campbell Racing, and FTY Lab Canada, focusing on brand growth and driving registrations.
His career highlights include driving over $900K in ticket sales for the 2019 Global T20 Canada cricket tournament, leading fan intelligence and remarketing strategies for U Sports, Skate Canada’s 2024 ISU World Championships, and Canada Sevens (Rugby Canada), and contributing to $2.5M in ticket sales for the Buffalo Bills Toronto Series through strategic digital and CRM-driven campaigns.
Earlier in his career, he played a key role in building the online brand and fanbase for the Brampton Beast (ECHL) as Vice President of Digital Media & IT.
He has successfully executed multi-platform marketing campaigns for high-profile clients including the Buffalo Bills (Toronto Series), Rugby Canada, Edmonton Elks, and Toronto Wolfpack, consistently delivering measurable results and long-term brand growth.
