Justin
Levine

Justin Levine is a communications and marketing professional, and is currently a third-year student at Humber Polytechnic studying Sport Management. Since breaking into the industry almost a decade ago, Justin’s passion for sport has helped guide him across Toronto’s professional sport landscape, including opportunities with the Toronto Blue Jays, Toronto Six, Canada Basketball and 2026 FIFA World Cup. Staffed in various capacities across these roles, Justin currently serves as an equipment sales specialist at Maple Leaf Sports + Entertainment, where his work spans several of the organization’s premier properties, including the Toronto Maple Leafs, Toronto Raptors, Toronto Marlies and Toronto Argonauts. Additionally, Justin is the co-owner of In Play Strategies, a sport marketing and business development firm that works with local brands, organizations and sports properties across Toronto’s sports and athletics landscape.

Justin chose to pursue a career in sports because of his passion for the industry and the unique ability of sport to bring people together. Through his experiences across professional teams, events and sports organizations, he has seen firsthand how the industry creates meaningful connections between fans, athletes, brands and communities. That combination of relationship-building, collaboration and the fast-paced nature of the sports business continues to fuel his passion for building a career in the industry.

This fall, Justin is completing a remote internship with Cosmos Sports & Entertainment as an Account Executive. Through this opportunity, Justin aims to further his experience in client relations, partnerships and business development while helping create meaningful opportunities for clients and partners across the sports industry. 

Outside of school and work, Justin is a passionate sports fan and avid pickleball enthusiast. He closely follows hockey, baseball and tennis, and enjoys attending live sporting events whenever possible while staying connected to the sports community both on and off the field.