Sam
Kaiman

Sam Kaiman joined Cosmos in the summer of 2025 as a Corporate Sponsorship Executive and now serves as a Senior Partnership Executive, where he focuses on partnership activation and business development. He is passionate about developing data-driven, authentic strategies that strengthen brand presence, deepen fan engagement, and deliver measurable value to clients and partners.

Before joining Cosmos, Sam earned a Graduate Certificate in Sport and Event Marketing from George Brown College, building on his Bachelor’s degree in Applied Economics and a Certificate in Commerce from Queen’s University. His academic work emphasized the intersection of business, marketing, and data analysis, with his final paper exploring the transformative impact of the Michael Jordan–Nike collaboration on the sports marketing landscape.

A lifelong athlete and sports enthusiast, Sam competed in squash for many years and coached high-level junior athletes at the Toronto Lawn Tennis Club. His passion for sports extends well beyond the court—whether it’s following the Leafs, analyzing NFL draft prospects, or tuning into early morning British Open coverage, sports remain central to his life.

For Sam, a career in sports was a natural path. He views sports not only as entertainment, but as a unifying force that blends community, competition, and culture. Outside of work, he continues to play squash, watches NFL RedZone religiously on Sundays, and keeps a close eye on emerging sports trends. He is excited to keep contributing to projects that bring energy, innovation, and impact to the world of sports.