By Sidrah Shroff | August 25, 2023
Cosmos Sports & Entertainment has partnered with new cricket league Last Man Stands Canada in a consulting role. LMS Canada has launched the first ever university and college cricket league along with a Corporate League and plans to launch a Women’s, over 40, and indoor leagues in the near future.
Along with the launch of new leagues, Last Man Stands has started the Last Man Stands DEI foundation focused on diversity, equity, and inclusion in the sport of cricket. The foundation strives to provide to equity deserving groups an opportunity to participate in organized sport in a safe and inclusive environment. One of the Foundation’s key programs provides opportunities for newly arrived refugees and immigrants with financial boundaries to participate.
Cosmos will be advising Last Man Stands in regards to its marketing efforts including web design, social media, logo creation and targeted ads. Last Man Stands Canada and DEI Foundation will also be working closely with Senior Sponsorship Consultant Gavin Roth for sponsorship training and education.
“As newcomers to Canada in our first year, the team at Cosmos played an instrumental role in rebranding the majority of our leagues.” Said Emrul Hasan at LMS Canada. He added, “Their professionalism and expertise shone through as they provided us with sponsorship training, crafted sponsorship deck, and introduced us to a range of marketing tactics. The entire team at Cosmos Sports was readily accessible whenever we needed their guidance, ensuring a seamless collaboration throughout our journey.”
Cosmos Sports & Entertainment President Cary Kaplan will also provide League Management Consulting by providing best practices, and an action plan for future development. “We, at Last Man Stands Canada, wholeheartedly recommend Cosmos Sports.” Said Emrrul before adding, “Their dedication, knowledge, and support have transformed our approach, making them a great partner in our journey to success.”
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