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Power Partnership: Cosmos Sports & Entertainment and Fanbase Club Unite to Elevate Ticket Sales

By Noah Konorty | November 21, 2025

Fanbase and Cosmos Sports & Entertainment are excited to announce a strategic partnership aimed at increasing ticket sales and enhancing fan engagement for sports organizations across North America.

Through this collaboration, Cosmos will oversee ticket sales for Fanbase’s partner teams and events. The focus will include group ticketing, B2B corporate relationships, and customized partnership opportunities. Working closely with Fanbase’s internal team, Cosmos will apply a data-driven approach to boost attendance, strengthen community connections, and elevate the overall fan experience.

“We’re thrilled to be partnering with Cosmos Sports & Entertainment as we continue to build Fanbase’s presence in Canada and the U.S.,” said Alasdair Crawley, CEO of Fanbase. “Their deep relationships across sport and proven expertise in marketing perfectly complement our mission to help organisations increase revenue and fan loyalty through technology.”

Fanbase offers a comprehensive digital platform designed to help sports organizations manage ticketing, memberships, and fan engagement. Targeting semi-professional teams, professional clubs, leagues, and colleges, Fanbase provides the technology and analytics to help organizations better understand and serve their fans.

With strong proven success across North America’s sports industry, Cosmos is known for helping teams and leagues expand their reach, grow attendance, and enhance the fan experience both on and off the field.

“For many years, cosmos has been seeking a partner in the ticketing software space. After our due diligence we feel very comfortable that Fanbase provides a dynamic and powerful solution for all sports teams, leagues and events. We are excited to work with Fanbase to grow their footprint in North America.” – Cary Kaplan (President, Cosmos Sports & Entertainment)

The partnership between Fanbase and Cosmos combines innovative technology with proven ticketing expertise, offering sports organizations an integrated solution to increase sales, strengthen fan loyalty, and deliver exceptional experiences from purchase to game day.

About Fanbase 
FanBase is a subscription-based digital sports platform that helps sports clubs grow and manage their fanbase, streamline ticketing operations, and deliver modern fan-centric experiences. Learn more at fanbaseclub.com.

About Cosmos Sports & Entertainment
Cosmos Sports & Entertainment is a full-service sports marketing agency specializing in sponsorship sales, ticketing, branding, and fan engagement. With over 20 years of experience, Cosmos helps professional teams, leagues, and events maximize their potential and strengthen connections with fans.

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